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Scaffold Leadership Coaching

Our brief was to create a visual language that would provide brand alignment across all of Scaffold’s communications and enhance their position as a trusted advisor within the corporate field.

We kicked off by working with the Scaffold team to separate and organise the comprehensive content that would be making up the core of their digital presence. We decided to make the Executive Coaching, Developmental Coaching and Workshop services the focus of the site. We added multiple links from the homepage and used highlighted sections with supporting illustrations for each of the key services. A content hierarchy was created to drive users to key pages within the website and drive traffic towards the information pages within the Scaffold Leadership website.

A clear content hierarchy was used across the website, helping Scaffold Leadership Coaching to sell their services and allow the user to learn more about engaging with a Leadership Coach.

Using the visual language, we expanded Scaffold’s client facing material by designing new printed material and digital collateral to enhance the Scaffold brand and further the idea that: ‘Scaffold are a trusted advisor in their industry sector’.

Seminar attendees are encouraged to select the printed pickup they associate the most with, which is a great engagement tool for the team at Scaffold to have at their disposal.
The result – a bespoke brand language that runs throughout everything Scaffold do, giving them a strong foundation to move forward.

View the Scaffold Leadership Coaching website  >

What we did

Brand Development | Print Design | Powerpoint Presentation | Website UI | Icon Development | Brand Guidelines | Wireframe Structure | High Fidelity Wireframes | Wordpress Build | Custom CSS | Photography Retouching